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A Higher Common Sense

A Higher Common Sense

A place for Writings about Evidence-Based Design

  • CS 177 Human Centered Product Management
    • CS177 Human Centered Product Management Syllabus
      • Lecture 5B- Agile and Storymapping
    • Lecture 1A | Introduction to Human-Centered Product Management
      • What do you want from CS177
      • 1A Welcome to CS 177: Human-Centered Product Management 1
    • Lecture 1B | Human-Centered Product Management
      • 1B Strategy for Human-Centered Product Management
    • Lecture 2A | Human-Centered Product Management
    • Lecture 2B | Human-Centered Product Management
    • Lecture 3A – Markets & Tech Stack
    • Lecture 3B — Guest and Value Proposition
    • Lecture 4B – Participatory Roadmaps & Case Study
    • Lecture 5a– Agile, User Stories and User Story Mapping
  • CS247B Design for Behavior Change
    • 1A Introducing Design for Behavior Change
    • 1B Norms, Models, Brainstorm, Screeners
    • 2A Norms and Study Guide
    • 2B Ethics, Persuasion and B=MAT
    • 3A Secondary Research and Theories of Behavior Change
    • 3B Switch, Fraud,
  • Product Management Library
  • The How and Why of Sketchnotes
    • Glossary for Design Techniques

Category: Research

TEAM 1 Phase 1 Work

October 9, 2025

Customer Interviewing: Look at Transcripts here. Insights: A truly collaborative tool would be helpful to creatives across the spectrum (hobbies to professional, music to…

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Team 7 key insights

October 9, 2025

Hey all. Here are the 5 key insights we found from our research this week: The market that farmlink most directly competes in is…

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Phase 1 WORK: Interview Insights

October 9, 2025

Customer Research Insights: Customer Research Insights: The Messy Middle Between Creating and Posting Benjamin’s interviews revealed a common frustration: finishing a design doesn’t mean…

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Greenplate – P1 Markets and TAM/SAM/SOM

October 6, 2025

Size of TAM; i.e. size of your industry if you could reach every human in it.  300M US population Vegans: 1% of US population…

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Markets and TAM/SAM/SOM for WellWave

October 5, 2025

WellWave is likely to pivot towards a Hardware and Software component centered around personalized, actionable insights for athletes customized to each person’s baseline. TAM…

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someone focused and working on work

Focusing our minds on OneTrack: Competitor Market Analysis

January 31, 2023

What works for distractions? App blocking, automation, mindfulness, and more. Read time: 20 min Introduction Our team’s primary area of interest for this quarter…

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Three Choices

October 17, 2022

Market (as a reminder) & size (who and how big) TAM – College affiliates in the US Total tertiary college students: 19 million [Source]…

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Market Sizing + Attitude: Carpool and Campus Heatmap App

October 11, 2022

[1] Pooling Trips and Hitching Rides At places like Stanford, and other areas that are spread out and have limited public transportation, it can…

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Market size and user interviews

October 11, 2022

TAM/SAM/SOM TAM – College affiliates in the US Total tertiary college students: 19 million [Source] Total college employees: 3 million [Source] SAM – 57%…

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Market Sizing and Interviews

October 11, 2022

Our team is designing an app that incentivizes gen Z to build good habits with progressive rewards. A user that wants to read more,…

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