Rakali: Comparative Research February 9, 2026 Shuman: Competitor 1: See How You Eat (SHYE) The figure uses a bright green palette and big, rounded cards to signal “healthy, friendly, low-stress,”… Continue Reading
TEAM 1 Phase 1 Work October 9, 2025 Customer Interviewing: Look at Transcripts here. Insights: A truly collaborative tool would be helpful to creatives across the spectrum (hobbies to professional, music to… Continue Reading
Team 7 key insights October 9, 2025 Hey all. Here are the 5 key insights we found from our research this week: The market that farmlink most directly competes in is… Continue Reading
Phase 1 WORK: Interview Insights October 9, 2025 Customer Research Insights: Customer Research Insights: The Messy Middle Between Creating and Posting Benjamin’s interviews revealed a common frustration: finishing a design doesn’t mean… Continue Reading
Greenplate – P1 Markets and TAM/SAM/SOM October 6, 2025 Size of TAM; i.e. size of your industry if you could reach every human in it. 300M US population Vegans: 1% of US population… Continue Reading
Markets and TAM/SAM/SOM for WellWave October 5, 2025 WellWave is likely to pivot towards a Hardware and Software component centered around personalized, actionable insights for athletes customized to each person’s baseline. TAM… Continue Reading
Focusing our minds on OneTrack: Competitor Market Analysis January 31, 2023 What works for distractions? App blocking, automation, mindfulness, and more. Read time: 20 min Introduction Our team’s primary area of interest for this quarter… Continue Reading
Three Choices October 17, 2022 Market (as a reminder) & size (who and how big) TAM – College affiliates in the US Total tertiary college students: 19 million [Source]… Continue Reading
Market Sizing + Attitude: Carpool and Campus Heatmap App October 11, 2022 [1] Pooling Trips and Hitching Rides At places like Stanford, and other areas that are spread out and have limited public transportation, it can… Continue Reading
