Overall, we wanted to test the hypothesis that people would be more willing to buy an ethically produced phone over a big name brand phone (such as a phone from Apple, Google, etc.). Our group is assuming that if our phone is ethically produced, it will be more attractive on the market and thus, more competitive as a rugged phone and smartphone in general.
Notes:
- Out of 60 people, 24 said they would buy an ethical phone over a big name brand phone and 36 said they would buy a big name brand phone over an ethical phone.
- The poll was taken in a homogenous group.
- A group of sorority women in the same sorority at the same college.
- This data might reflect bias and/or norms for this specific group.
- The poll was public so people could see how others voted.
- This could affect the results if people wanted people to see/not see their opinion.
- Potentially, not reflective of entire market but subpopulation which might not be accurate.
- The poll was taken in a homogenous group.
- In general, our assumption was wrong that people would more likely buy a phone if it was ethically produced over a name brand phone.
- This makes us shift the focus of what we will market and emphasize with our phone:
- Perhaps focusing on making it more sustainable as opposed to ethical – if we are targeting more environmentally engaged people anyways they might care more about the phone being environmentally friendly as opposed to ethical (which could mean a variety of things not necessarily environmentally friendly).
- Perhaps we focus more on the rugged nature of the phone and try to market it as being rugged only as opposed to ethically produced.
- We could shift our competitive edge to be the features themselves on the phone/what is offered which might be more important to people who buy things for their value as opposed to the production of the product.
