Assumptions
Test Cards
These three assumptions are critical to test because together they determine whether the core loop of the product can function and scale. First, if anchor-based notifications do not reliably trigger sessions, the behavioral engine of the app fails and users will not form a habit. Second, if onboarding is not fast and intuitive, users will drop off before ever experiencing value (creating an anchor statement), preventing meaningful activation. Third, if users are unwilling to integrate external tools, the app may lack depth, personalization, and long-term stickiness, limiting both engagement and defensibility. Testing these assumptions gives us insight into activation (can users get started?), engagement (do reminders drive action?), and expansion (will users deepen their commitment to the ecosystem?). Together, they validate whether the product can meaningfully change behavior rather than simply exist as another learning tool.
