Sawyer (S.W.) is a college student whose late-night eating is largely situational and socially driven, shaped by irregular schedules, shared living environments, alcohol use, and food availability. While they generally maintain a healthy relationship with food, they experience internal conflict around late-night eating due to learned norms and self-consciousness. We’re looking at S.W. because they represent the most common triggers for late-night eating among college students.
Proto-Persona: https://docs.google.com/document/d/1O0i8I4tvVv3cuLDGm8vV9fSwcsCb8GHG-yEcUXALN9Y/edit?usp=sharing
Journey Map: https://miro.com/app/board/uXjVGGVlQ-k=/?share_link_id=815815448537
