Zoomable Journey Maps

Persona 1

Drawing	Name	B.D.
	Activated Role	Proposal Administrator (part-time remote)
	Goal	I want good posture to become a habit of mine, even without external tools or support devices.
	Motivation	I am currently experiencing neck and shoulder pain because of bad posture and I want to mitigate the discomfort. I have increased awareness of healthy living as I get older. I am more cognizant of long-term health implications
	Conflict	I easily lose track of time and end up sitting longer than I intended I am used to leaning too close to my monitor screen, especially when I am focused I fall into a fatigue–bad posture–aches and pains–worse posture vicious cycle I have to travel long routes by car I have shoulder and neck pain
	Attempts to Solve	Pilates and yoga Standing breaks (15 minute intervals) Go out and eat with friends instead of staying at the desk
	Setting/ Environment	Mostly home, occasionally at workplace
	Tools	My friends Standing desk
	Skills	Really motivated to try out different tools Very mindful about keeping logs of their posture
	More	I find that my bad desk habits carry over to other activities that involve sitting regardless of my energy level (eating, driving… etc.). As a result, I am in a perpetual slouch. Routine: works at a desk most of the day on weekdays. Occasionally switches to the couch or bed for shorter work sessions. More physical activities on the weekends. Habits: I am always unconsciously slouching. I have a pretty set schedule every day, so some timeline/routine interventions may be helpful.

Journey Map 1

B.D. represents the semi-remote office worker who is intent on building a habit for good posture but has not yet found a systematic way to do so. From their persona profile, we can see that they are already experiencing the consequences of long-term hunching due to work settings. By working from home, they have more flexibility and privacy to allow for in-the-moment or workout-related interventions such as wearing a posture-correction band or doing yoga exercises on the floor. Their hobbies can also be transformed into micro habits for improving posture. However, because they live alone, they are cut off from the social supervision. As shown in their journey maps, the presence and monitoring of friends and colleagues can bring posture-related issues to their attention and prompt adjustments. In addition, the convenient working-from-home settings may link other bad habits to bad posture. For example, B.D. mentioned working on the couch or bed when they are tired or distracted, which both leads to less productivity and worse posture.

Persona 2

Drawing	Name	R.B
	Activated Role	Product Designer (remote)
	Goal	Really want to get into exercising more often Wants easy ways to have good posture without too much conscious effort or sacrificing comfort
	Motivation	I want good posture because I am mostly worried about the pain and health complications that result from bad posture. When it comes to posture, I value comfort more than how I look.
	Conflict	My job requires that I sit and work on my computer for long periods of time I mostly commute by car, leading to long periods of driving I like to sit and lean on things a lot. I have a natural tendency to slouch if there is no support. I experience some back pain I want to change my posture but I don’t want to put in too much effort. I also do not want to sacrifice my comfort in exchange for an upright posture.
	Attempts to Solve	Back exercises Take a quick walk My partner and I take turns supervising each other Experimented with different chair and table heights and setups
	Setting/ Environment	Home, occasionally at church building
	Tools	My partner My friends My ergonomic chair and standing desk
	Skills	I used to dance as a child, which was great for my posture
	More	Prefers seamless, low-stakes interventions that don’t require too much effort. Routine: Attend work meetings in the mornings, attend church service, eating and driving Habits: I like to lean on things a lot. When I stand, I lean on walls or counters. When I sit, I will slouch until my back finds support.

Journey Map 2

R.B represents the remote worker who lives with a partner. They are not experiencing any posture-related pain and prefers a prevention rather to intervention approach. They are only willing to put effort to fixing their posture so long it does not inconvenience their established routine in any way. From their persona profile, they prefer to rely on the use of external tools (ergonomic settings, cushion support, correction bands) to negate the health consequences of bad posture rather than building intrinsic motivation or putting in conscious effort. From their journey map, we can see that they have an inclination to lean on surfaces for support, whether it is in standing or sitting positions. A way to decrease this tendency is to help them build stronger core muscles. In addition, their posture is more affected by their physical state (energy level) than the specific task at hand. Therefore, for these types of personas, it may be more helpful to focus on adding seamless and indirect nudges to their existing schedule rather than forcing them to use strict or inhibitive surveillance software. Better environmental cues could also be helpful, such as finding the optimal chair and table height and lighting conditions.