For my persona, I focused in on an office employee who works a desk job, and more specifically, one with back pain. I chose this because I found through my interviews that pain is a huge motivator for many to try and improve their posture. For the corresponding journey map, I included environment, social factors, and pain in addition to think, feel, and do because I felt that these categories covered a lot of the experiences related to posture that were mentioned throughout our team’s interviews.
