Behavioral Persona
| Drawing | Name | Grace |
 |
Activated Role | An undergraduate student living on campus who wants to improve her diet and lifestyle. |
| Goal | To have more daily energy, maintain a good figure, lose weight in a healthy way and develop sustainable eating habits. | |
| Motivation | She hopes to feel more energetic in her daily life and be more confident with a better physical condition. | |
| Conflict | She often forgets to eat breakfast and dinner due to a busy schedule, tends to snack at night, and feels overwhelmed by the flood of conflicting diet information online. She also gets easily influenced by friends’ eating choices. In addition, she tries to skip dinner sometimes to lose weight, but struggles to stick to this habit consistently and often ends up snacking late at night. | |
| Attempts to Solve | She wants to maintain a regular, healthy diet, especially to avoid late-night eating. she want to manage her diet more effectively. | |
| Setting/ Environment | As a college student, she lives on campus with easy access to various dining options and frequent social gatherings with friends that involve eating out or ordering takeout. | |
| Tools | Food delivery apps, calorie-tracking apps, weight scales, and social media platforms where she gets diet-related information. | |
| Skills | Good at planning and organizing daily tasks, but still needs to apply these skills to manage her diet effectively. | |
| More | She has some friends who have similar goals to hers, so they can discuss this issue together |
Grace is an undergraduate living on campus who aims to boost daily energy, maintain a healthy figure, and build sustainable eating habits through better diet management. She struggles with a busy schedule that causes her to skip breakfast and dinner frequently, often gives in to late-night snacking, and feels overwhelmed by conflicting weight-loss advice online. Though skilled at planning her daily tasks, Grace always fails to apply this discipline to her diet, constantly caught between her healthy goals and impulsive, unplanned food choices.
As for Grace’s journey map, she hopes to stick to a healthy schedule at first, but she hits a low point when she gets stuck in chaotic daily life, forgetting meals and giving in to late-night snacking, leaving her frustrated and guilty.
