Proto-Persona
Meet Social Sam, a health-conscious college student who wants to maintain good posture as part of her preventative wellness routine. She exercises regularly and doesn’t experience posture-related nor chronic pain, but her posture habits are highkey inconsistent because she relies on external-social context to adjust her posture accordingly. She has a lot of friends though, so this happens pretty often!
| Name | Social Sam |
| Activated Role | College student who values health, and has large social circles. |
| Goal & Motivation | “I want to maintain a healthy sitting posture because it’s a preventative long-term health measure and it supports my generally healthy lifestyle. I believe posture, as a habit, can always be improved. As a secondary motivation, better posture helps me feel a bit less self-conscious about my public appearance.” |
| Conflict | This persona mainly relies on external cues to guide posture, whether it’s social pressure or passive permission/enablement. This means that they don’t have a way to consistently practice postural awareness or build a habit out of maintaining good posture when they’re not conscious of it. |
| Attempts to Solve |
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| Setting/Environments | Ranges between sitting alone scrolling, attending Zoom meetings or doing homework to hanging out with friends in their dorm rooms. Specific sitting positions include couches and desk chairs. |
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| Skills |
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| More | Routines
Habits
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Journey Map
