Synthesizing insights from the diary study, I created Billy (From the word accounta-bil-ity), a persona of a serial procrastinator who is failed by their own time management systems. Billy starts their week confident but soon realizes their schedule will not go according to plan. Something always comes up, something always takes longer than they expected. By the end of the week, they are rushing to get their work in before a deadline.
Billy’s journey map reflects this weekly cycle. At the beginning, words like “confident” appear a lot, and Billy feels good and prepared for the week. The mood dips in the middle as Billy realizes a goal still isn’t done, or a new task appears. Eventually, Billy realizes that he’s going to have to work really hard for a short while to catch up on all the lagging responsibilities, and the week ends with a sigh of relief after it all somehow gets done.
