BrainSpark Pitch Reflection – Farangiz

When I joined the BrainSpark team, I was able to get to know my insightful teammates who have diverse experiences, from design to film directing. This exact thing helped us to come up with very unique and different ideas on how we can improve BrainSpark. We initially had ideas from creating educational VR experiences with Brainspark to targeting standardized tests. Through the readings, we understood that we should address the biggest pain point: BrainSpark wasn’t integrated with teachers, so we narrowed our ideas down to teacher dashboard and licensing to universities.

While creating our pitch presentation, initially we were concerned because there were some mismatches in the BrainSpark document. However, as we worked on our presentation, everything came together perfectly. We had a great task distribution where every team member was using their competence. For example, some of our team members had Figma skills, so he created our teacher dashboard visuals. Others were good at market sizing, understanding our customers’ pain points and user journey. Due to my background in finance, I focused on revenue projections and our market financials. I’m grateful to have a team that we both complement each other and motivate each other to bring out the best in us. Because of time constraints, it was hard to shorten our pitch speech as we needed to cut off some information. However, everything turned out to be great as we were able to answer judge’s questions thoroughly and improve our final presentation to be even better by addressing every single feedback we got from judges and CAs.

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