Brent Johnson Intervention Study: Proto-Personas & Journey Maps

Persona 1
Activated Role: Self-prescribed problematic screen time user
Goal & Motivation: Reduce phone interruptions so can stay focused and be more productive
Conflicts: Feels the need to always be available. Worried will harm relationships if does not respond immediately.
Attempts to Solve: Only answers important messages throughout the day. The remaining messages are sent in the evening.
Setting: Phone is with them from morning to night, the struggle is constant
Tools: Will power, mindfulness, phone usage statistics
Routines: Brings phone with them, does not turn it on do not disturb mode
Habits: Check phone every time gets a notification
Persona 2
Activated Role: Self-prescribed problematic screen time user
Goal & Motivation: Reduce screen time in exchange for offline hobbies
Conflicts: It is much easier to pick up phone and use it then get a book or take out the guitar
Attempts to Solve: Delete addictive APPs such as Instagram, remove YouTube Shorts, make phone less appealingĀ  by turning it to grayscale
Setting: Any location in which they have free time
Tools: Goals chart, desire to achieve offline activity goals
Routines: Engages with Instagram, YouTube, Reddit and other APPs to socialize and unwind
Habits: Picks up phone when bored, picks up phone during typical free time throughout the day, e.g., after waking up, before going to bed, Friday after class
Journey Map
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