As a member of team 9 am interested in tackling vegetable intake (the behavior interventions that lead toward balanced vegetable intake and attitudes). After our insight brainstorming session, we noticed that preference and convenience are big large factors that affect whether participants eat their desired amount of vegetables that day.
Below is a proto-persona of Carl who is a current undergraduate student. As a student with low disposable income, he eats most of his meals in the dining halls and therefore is limited by whatever is offered to her on that day. His journey map explores a day in her life.
Proto-Persona:
Meet Carl!
| Role: | Undergraduate student |
| Goal: | To eat more vegetables and increase protein intake |
| Motivation: | A vegetarian diet forces her to find non-meat proteins |
| Conflict: | As a student with not much disposable income, Carl mostly eats at the dining halls. Her vegetable options are limited by whatever is being served and often she doesn’t like it. |
| Attempts to Solve: | Carl tries to compensate for not eating the “main” vegetable course by having some dining hall salad if available |
| Setting / Environment: | Carl mostly eats in the dining hall with his friends |
| Tools: | Recipe books; grocery list organizers; coupon trackers |
| Skills: | Communication skills (with dining hall staff). Basic cooking skills to improve the quality of bland food |
| Routines: | 3 daily meals at the dining hall. Class during the day |
| Habits: | Follows strict to-do list, goes on runs |
Journey Map:
