Team 9 is interested in tackling vegetable intake, i.e. the behavior interventions that lead towards increased / better vegetable intake and attitudes. From our preliminary research / data, we’ve observed that convenience and preference are rather large factors into whether participants eat their desired amount of vegetables that day. Below is a proto-persona of Stella – a recent college graduate (who is experiencing preparing and cooking her own meals for the very first time). She’s working from home and struggling with eating enough vegetables. Stella’s journey map walks you through her morning and before / after consuming her first significant meal of the day.
Proto-Persona:
Meet Stella!
| Role: | Recent college graduate |
| Goal: | To eat more vegetables |
| Motivation: | To eat / be healthier; decrease digestive issues |
| Conflict: | Grocery shopping for vegetables is expensive; cooking vegetables (that actually taste good) takes too much work; Stella doesn’t want to clean up afterwards |
| Attempts to Solve: | Stella tries to purchase easier-to-make / already-prepped vegetables; Stella looks for vegetables on sale |
| Setting / Environment: | Stella mostly eats at home, in an apartment with 2 roommates |
| Tools: | Recipe books; grocery list organizers; coupon trackers |
| Skills: | Organizational skills; cooking skills |
| Routines: | Weekly or bi-weekly grocery shopping trips; eating out with friends one weekend night |
| Habits: | Drink coffee; create a plan / to-do for each day |
Journey Map:
