For our SoundSpot company, I took part in the exploratory research and customer interviews and mainly worked on the solution, benefits, and pricing model sections. In the process, I think the most significant shift for me was moving from “what sounds exciting” to “what users actually value and will return for.” Synthesizing interviews forced me to sharpen the problem statement (who feels the pain, when, and why), and that clarity shaped a leaner solution which prioritizes moments that create real connection and payoff for both fans and artists, then articulates benefits in actionable, measurable terms, such as repeat participation, artist retention, cost per engaged minute, etc. Most importantly, I learned to translate quotes into testable hypotheses, cut features that didn’t map to a metric, and narrate benefits as outcomes rather than feature lists. If I had more time, I’d run a small pilot with a few mid-tier artists to validate the funnel – from interest to attendance to paid participation – and pressure-test the pricing strategy under live conditions! The process once again proves that the fastest learning almost always comes when insights, design, and numbers all touch the ground together.
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