Intervention Study: Proto-Personas & Journey Maps

 

I am in the Arctic Fox team, and we’re delving into the study patterns of high school students to find ways to enhance their concentration. I developed a proto-persona for a High School Student from Santiago, Chile. This student stood out to me because they come from a very different cultural and academic background than all the other students we interviewed, who are from the United States, Hong Kong, and Switzerland. Even though in Chile a different emphasis is put on academic achievement, productivity, and leisure time, this student still needs to perform at levels that are comparable to international/ US college standards and therefore depends more on intrinsic motivation to work in a focused manner and achieve academically compared to other students who are pressured/motivated by their parents and school systems.

Proto-persona

Drawing Name JB
Activated Role High School Student from Chile who wants to be productive and enjoys socializing with friends and doing athletic activities
Goal Minimize frequency and length of distractions during a work session to make the most of the time he spends studying
Motivation Perform well in school and still have time for other activities (competitive sports, social gatherings, etc.)
Conflict
  • Laptop used both for studying and for social media, streaming platforms, and sports games
  • Frustration / difficult tasks make them want to get distracted / procrastinate
  • Difficulty to work in certain plces (for example, in school, as it “feels like free time”)
  • Needing the pressure and stress of an imminent deadline to start and maintain focus on a task
  • Finding other things a lot more interesting than school work (for example, what the score is on a football game more important to them than what the answer to his math problems is)
Attempts to Solve
  • Leaving phone on their bed while they study
  • Studying with a friend to hold each other accountable
  • Printing out worksheets to avoid using laptop to study
Setting/ Environment Different rooms at home (he likes to change study environments frequently. E.g. his room, the dining room, his sisters’ rooms, etc.)
Tools Laptop, printer, and worksheets to study. Phone to communicate with friends and with teachers (his teacher will offer to help via WhatsApp)
Skills ability to focus in noisy environment, works well under pressure
Routine
  • Wake up at 6:30 AM
  • Drive to school at 6:50 AM
  • Arrive at school at 7:20 AM
  • Classes start at 7:45 AM and end at 3:45 PM
  • Arrive home at 4:30 PM
  • Watch TV/ eat a snack for tea time 4:30 – 6PM
  • Homework / Study 6 – 8:30 PM
  • Dinner 8:30 – 9:30 PM
  • More homework / studying or watch a show  9:30 – 11:30 PM 
  • 11:00/11:30 PM Bedtime

 

Journey Map

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