Journey Map and Proto Personas

In this study we met Victor, a 22 year old college student who struggles with procrastination. Despite wanting to start his work early and work productively, Victor often ends up distracted by youtube videos and the latest anime episodes. This leaves him feeling guilty, and lowers his self perception, because it also results in him feeling as though he doesn’t deserve to rest or take breaks when he needs them

 

Proto-persona 1

  • Who is this person? Retro
  • Role:Student
  • Goal and Motivation: To do well in school, to make themselves and their parents proud. Working towards getting a permanent work visa for the United States
  • Conflict & Attempts: Gets easily distracted while working, struggles with procrastination and work anxiety
  • Setting: Their room/study space in school
  • Tools they can use to solve problem: Timers, App locker

Proto Persona 2

  • Who is this person? Async
  • Role:Student, part time worker
  • Goal and Motivation: Does school in the evening and works in the morning/afternoon to pay for college and support their family
  • Conflict & Attempts: Isn’t allowed to be on their devices at work, has limited time to study but needs to pass. Gets distracted a lot and is usually tired so struggles to stay up/focused work
  • Setting: Library, Study space
  • Tools they can use to solve problem: website blockers
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