Name: “The overcommitted athlete”
Activated Role: this person truly has a busy schedule filled with practices, classes, and games. They want to respond to people immediately but simply don’t have time during the day–however, they eventually get to responding a couple of days later.
Goal: The athlete just wants to get through their incredibly busy schedule everyday.
Motivation: Their goal is driven by their laser-sharp focus on being the best athlete in the world.
Conflict: They fear that their prioritization of athleticism is continually hindering their social availability, and hence causing friends to feel distant and frustrated with the athlete.
Attempts to solve: They tried setting blocks at the end of the day aside to respond to messages, but by the time it’s night, they’re exhausted from their workouts and fall asleep. They’ve also tried responding during transition times of the day, but find that it makes them feel stressed to be filling their rare downtime with more work.
Setting/environment: They’re often in high-pressure, back-to-back commitments for their sport. They don’t have much free time in their calendar.
Tools: They often call friends and family to catch up, as opposed to texting, since it’s easier to do while multi-tasking.
Skills: They are hyper-productive, emotionally sensitive, and have a desire to be more socially available.
Journey Map
The journey map shows that the athlete goes from waking up, to a commute for practice, to a rare respite during dinner with friends, to bedtime. Most of the day, they’re focused on practice, physically, mentally, and emotionally. The messages are on their mind, but they simply don’t get to respond to them. However, she does have time to respond to a couple messages at a time during commute, and she has a period of respite in the morning just after waking up.

