Journey Maps and Persona

Name of persona:

Dylan

   
Role: Senior Undergraduate Student, studying Earth Systems
Goal: Stop watching youtube/netflix so much, avoiding using the phone to procrastinate doing work
Motivation Get work done faster, spend more time with friends, setting a healthier sleep schedule
Conflict Feeling anxious about doing work and then watching videos/picking up phone to avoid work
Attempts to Solve Going on a walk to destress/cope with anxiety and avoid scrolling endlessly/watching youtube
Setting/ Environment Study room in Columbae/studying outside
Tools iPhone, friends, walking, biking
Skills Walking, determination, focused work
Routines Going to the gym, going on walks, journaling
Habits Watching netflix/youtube videos

Dylan was one of the participants in the study that was distracted by watching videos (Youtube/Netflix) on his devices when he tried to do work. Dylan is not on social media, which is a common distracting factor for many other participants. Instead, it was interesting to see how despite having deleted all his social media to avoid getting distracted, he now gets distracted by watching YouTube. Dylan is able to identify that anxiety is a main factor in keeping him distracted rather than doing work, and that behaviors that alleviate anxiety (going outside for fresh air, exercising) are also correlated with getting distracted less often.

Here is a journey map for Dylan’s persona:

 

Avatar

About the author