My team, team 1, is studying user behavior related to short form video addiction, specifically concerning the TikTok app.
I focused on the User Persona of “Studious Sarah”:
| Name: Studious Sarah | Project | Battling TikTok addiction |
| Role: | Highly motivated, premed student at Stanford who feels a bit burnt out | |
| Goal | Entertain herself and experience social interaction without putting in too much effort | |
| Motivation | Living in a more anti-social dorm this year, Sarah wants to entertain herself with easy social interaction, but struggles to easily reach out to others. | |
| Conflict | Sarah thinks that TikTok is a waste of her time and struggles with body-image issues because of the perfection presented on TikTok, but cannot find a way to stop using it. | |
| Attempts to Solve | She has used Apple’s screentime feature to place limits on her TikTok usage, but frequently turns it off to allow herself to scroll for longer. | |
| Setting/ Environment | She watches TikToks only while alone, typically in her bedroom in her apartment. | |
| Tools | She has an iPhone, a boyfriend, a large social circle | |
| Skills | She is very hard-working and determined, as shown by her status as a premed Stanford student. She struggles to put these hardworking skills into breaking her TikTok addiction because she can only put effort into so many things. | |
I wrote out the user journey for Sarah on the map below:
