Our team is looking into problems that arise when making decisions and we’re interested in encouraging people to make faster decisions and be more confident in their decisions. I created a persona of one of the participants in our diary study: Distressed Daniel.
Distressed Daniel is someone who tends to make decisions slowly and regret his choice after the fact. He’s a junior in college studying CS and finds himself socializing instead of doing work a lot of the time since he has a habit of procrastinating. He often thinks about the consequences of his decisions, causing him to make decisions more slowly as he evaluates his options and regret what he missed out on after making a decision.
Proto-Persona
Distressed Daniel
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Role: | College student – junior studying CS |
| Goal: | I want to make decisions faster and be less regretful of them… | |
| Motivation: | … because they cost me a lot of time and stress 🙁 | |
| Conflict: | I always want to make the “correct” decision for important ones so I spend an unreasonable amount of time weighing all my options I always think about the “what ifs” of the other options after I’ve made my choice I like procrastinating on homework… |
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| Attempts to Solve: | Asking Siri to choose for me but I usually ignore the result and keep thinking about it Asking friends for help but I don’t listen if I’ve already thought about it a lot |
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| Setting/ Environment: | Apartment College town In class Library Restaurants |
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| Tools: | Phone Computer Friends (but not like that 😦) |
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| Skills: | Collecting all possible information on my options Procrastinating but somehow still getting my work done on time Self-aware of the negative effects of my decisions |
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| Routines: | Play video games every night Class is early in the morning Walk to class |
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| Habits: | Leaving work to the last minute Prioritizing socializing > personal well-being Skipping class when it’s recorded |
Journey Map
This journey map for Distressed Daniel focuses more on his problem of feeling regret than slow decision-making.


