Journey Maps and Provision Personas

Our team is interested in understanding habit of sunscreen use with a view to finding ways to help people with regular and consistent use.

We interviewed Alexis, an undergraduate student.

  • Before interview: Rarely wore sunscreen (except when hiking)
  • Applied sunscreen On Day 2 and Day 4 in the 5 days (no hiking).
  • We captured their reflections/actions in the journey map below

Persona: Alexis

Journey Map

 

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