TAM: People using mental wellness apps as a product.
$950M
https://www.businessofapps.com/data/wellness-app-market/
SAM: Anyone who needs mental health help, wellbeing initiatives, etc. $950M revenue * 0.06% aimed for market share = $570,000/yr
0.06% is from 30,000 monthly active users (our goal given we implement our initiatives) / 50,000,000 who used wellness apps in 2023 per source below.
https://www.businessofapps.com/data/wellness-app-market/
SOM: People with ADHD who are willing to pay for mental wellness.
$120 * 2,000 = $240,000/yr
(10% of our 20,000/mo user base is paying, and they will be paying $120/yr given that $10/mo subscription.)
We decided our TAM because we’re targeting mental wellness apps and we’re considering mental wellness apps as a whole.
We identified our SOM by our current user base and how many people we’ve already “obtained”.
We identified our SAM by looking at where we could explore future expansions for the product.
