Persona and Journey Map

The topic of our team is “morning routines” of college students. We are working on finding ways to help college students build not only a productive but also a mindful morning routine. From our baseline study, we found some frequent factors that are affecting multiple participants’ morning routines. The factors include but are not limited to, wasting time on the phone in bed (both morning and the night before), sacrificing mornings to start working as soon as possible, varied times of the first class on different days of the week, etc. Here is the persona and the journey map of a college student named Sam. The day is typical for most college students. The persona and the journey map have been created utilizing data from multiple participants’ diary study entries.

 

 

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