Personas and Journey Map

Behavioral Persona: Talkative Tammer

Talkative Tammer is a college junior who cares about his work but also values his social life. He often finds himself torn between these two priorities as he tries to navigate his busy schedule and lots of responsibilities. He’s good at getting work done and cares about its quality, but often switches tasks so much to the point of it inhibiting his progress.

Project On Track / Sam Catania
 Role I’m your social and friendly friend. I’m always down to do something fun. I care about my craft, and I’m willing to put in the time to make something good if it matters.

20/Male, student at Stanford
Goal I want to stay on top of tasks from wildly different areas of life (academics, extracurriculars, and his band) while maintaining lots of time for friendship.
Motivation I want to spend time with others because I get fuel off of other people’s energy, so I need to be out and about. My interests make me happy, and striving for happiness is the goal of life.
Conflict Since I have so much going on, I find myself constantly having to switch between domains while ‘working’ and I can never stay on task. This makes everything take longer and then I have less time for my social life.
Attempts to Solve I make lots of checklists. I try to make progress on one thing at a time. Working on different things in different places helps me stay on track.
Setting/ Environment I can’t work in one place. I’m always all around campus. If I stick in any place for too long, I get bored and distracted.
Tools Most of the work happens on my computer. When I’m practicing music, I use my bass guitar.
Skills Extroverted, confident, charismatic, kind, funny

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