Proto-Persona and Customer Journey: Socially Satisfied Friend

My persona is Socially Satisfied Friend. She’s built up a strong friendship foundation through her early Stanford years. At this point in her senior year, she just wants to focus on making memories with the friends she’s already made. She still would like to meet new people, but there’s very little pressure to do so. The biggest challenge is finding time in her schedule to meet up with friends. Socially Satisfied Friend takes a relaxed, chill approach to this, using texts, calls, and spontaneity to find times to meet up.

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