Proto-Persona & Journey Map – A Higher Common Sense

On the Arctic Fox team, we are working on the habits of high schoolers, particularly their declining focus levels. I created a proto-persona on our interviewee Dylan, who leads a very busy and active lifestyle, but still struggles to focus at times, largely due to technology around him.

Drawing	Name	Dylan – DB
	Activated Role	High-School Student (Freshman)
	Goal	Succeed in his classes and extracurriculars
	Motivation	To perform well and get accepted to a good university
	Conflict	Wants to maintain an active social and athletic life while also doing well in difficult classes. Feels difficulty with assignments as he requires technology to complete them, but they often serve as his source of distraction. Having certain distractions within reach, particularly his phone and gaming console.
	Attempts to Solve	Throwing phone on his bed when working so it is out of reach Trying an app which places a 10-second “are you sure” countdown to force reflection before opening certain apps such as Instagram and Snapchat
	Setting/ Environment	His clean desk at home, with little sound or social distractions.
	Tools	Laptop and iPad for work, sometimes using a phone to contact friends with questions.
	Skills	Extremely organized, highly motivated, committed to his work
	More	Routine Wakes up at 6:30am, showers, and prepares for school (sometimes working) Goes to school until 3pm Is occupied with extracurriculars (tutors, sports) until often ~6pm Dinner Works and studies for ~2 hours Showers Sometimes reads for ~30 min before bed Sleeps around 9:30

I followed the proto-persona with a journey map that outlines Dylan’s schedule throughout his day, as well as his emotions, thoughts, and pain points at each stage below.

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