Proto-persona / Journey map

Name: E.

Activated role: human / young adult / worker / girlfriend / civil engineer

Goal: climb the corporate ladder to get a higher paying role

Motivation: save up enough money to buy a house with her boyfriend

Conflict: struggles with doing what she feels is her ‘best’ work performance and studying for licensing exams, due to various reasons

  • Struggles with mental health (depression)
  • Additionally low morale due to constant bad political news on social media
  • Cycle of anxiety: 
    • Anxiety about work → avoidant tendencies
    • ‘Rotting’ on social media to procrastinate → feel more anxious
    • Do work close to deadline → feels guilty that she isn’t doing the best she could be
    • Feeling guilty → anxiety about work

Attempts to solve: tried to use Apple Screen Time function to use TikTok and Reddit less, but ended up just hitting ‘ignore’ constantly until it got too annoying and she gave up entirely

  • “I’m not sure that I really expected it to work to be honest”

Setting/Environment: home / bedroom (she mostly works from home and lives with family)

Tools: Phone, laptop, boyfriend to help remind her of things, also doing activities with boyfriend like puzzles, browses Zillow for fun (and for motivation), walks dog to ‘reset’ when she is feeling stuck

Skills: arts-and-crafts hobbies that help replace social media usage

More: Likes working in-office occasionally to help her ‘lock in’

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