From my participants from the diary study, I came up with Reflexive Rob, an in-person employee who represents a common in-office worker. His workday is a mix of meetings and time spent on specific tasks, but he balances interruptions of social media use throughout his day, whether it be during downtime or during meetings. The details of his persona are below.
I made a journey map for Reflexive Rob, synthesizing his average work day from the data gathered over the 4-day study. This helped show the general flow of his work day, and helped me see any overall trends in his behavior.
It revealed two areas of note: frustration when it came to work not progressing smoothly, and boredom from meetings and/or downtime. Social media was used in all these cases, and they didn’t result in him feeling much better afterward. On the other hand, engaging with interesting tasks kept him feeling positive.
From this, I came up with questions that pose different opportunities:
- How can we encourage users to view social media use during meetings as a less rewarding action?
- How can we encourage users to replace the habit of checking social media during remote meetings?
- How can we encourage a more helpful activity for users to re-center with when work is not going well? (instead of going on social media to divert attention)
- What are better ways to encourage user energy/focus during slower times?
- Is there a better way for users to use downtime?
