Link to the figma board: https://www.figma.com/board/k9QFJeCT5jfJFb9M6O3ATZ/Untitled?node-id=0-1&t=1ne2XgaqaCaHIiqC-1
I chose to represent the Working Girl proto-persona, a young professional/recent graduate who reads a lot for work but wants to read for pleasure. This persona is a combination of a couple of people from our baseline study, especially the two women who are somewhat fresh in the corporate world. Since our target audience is college students and young professionals, I thought it was important to include a young professional proto-persona and to better understand how the needs change after graduation.
Working Girl has a 9-5 corporate job, so on weekdays her days are structured around her commute to and from work, as noted in the Journey Map. She is trying to balance her job, personal goals, and socializing. She already has some good routines in place, especially in the morning. Her commutes to and from work are also filled with habits that can be stacked with reading or audiobooks. In the evenings she has time to read but often prioritizes socializing and relaxing. She used to read for pleasure before her corporate job but hasn’t built the habit up again since starting to work.
