Team Bear is studying micro-learning behavior and exploring ways to help people become more consistent or increase their engagement with micro-learning. For my proto-persona, I chose the “Pure Vibes” persona. The “Pure Vibes” is someone who is generally a spontaneous learner who enjoys learning about many different topics, learning whatever they want, whenever they want. They often source learning inspiration from conversations with friends or from scrolling on TikTok, Instagram, and/or Pinterest, and engage in all forms of learning, like podcasts, books, and videos. Their biggest obstacle is overcoming a lack of time and energy; oftentimes, they’ll bite off more than they can chew and don’t actually have enough time and energy to pursue all their learning goals and inspirations. This persona helps understand people who genuinely enjoy learning and are naturally curious, but lack the time management skills and/or organizational skills to actually find time for what they want to learn.
