What AirBed&Breakfast’s Early Deck Gets Right
Problem
The deck states the problem in three short lines about price, disconnection from the city, and no easy way to book with a local. Each line leads with a bold keyword, so a reader gets the point in seconds.
Evidence
The team had little traction, so they used proxies. Couchsurfing had 660,000 users and Craigslist had 50,000 temporary housing listings in one week. This shows people already stay with strangers, but it does not show they will pay for it.
Market Size
Three circles shrink from 2 billion trips to 560 million budget and online trips to 84 million trips at 15% share. Slide 7 multiplies that by a $25 average fee to reach $2.1 billion in revenue. The funnel is easy to follow, but the 15% share is a big assumption with no support.
What an investor would ask
- Trust: Why would a guest sleep in a stranger’s home, and how are hosts and guests protected
- Supply: How will the team get enough hosts in each city to start
- Financials: Why does Slide 7 project $2.1B while Slide 14 asks for $500K to reach $2M
What I will steal
- Problem: Three short lines with a bold keyword at the start of each
- Market: A shrinking circle funnel with a source under every number
- Evidence: Proxy data from similar products when we have no users yet
