Uber: https://www.scribd.com/document/357024585/UberCab-Dec2008
For this assignment, I chose to focus on Uber. This deck shows the problem by highlighting the major cons of cabs in 2008. In particular, this deck highlights how the traditional cabs in 2008 use aged and inefficient technology and all the hailing is done by hand or phone where there is no GPS coordination between the client and driver.
In terms of showing evidence that this a real problem, it doesn’t show any major stats. This is likely because there was a universal understanding in their pitch audience that this was a real problem because everyone experienced it to some extent. They do, however, provide evidence that medallion system is not the most cost effective:
In terms of the size of the market, they talk about the actively growing market
One thing that an investor could ask that is not addressed by the slide deck are the potential downsides or drawbacks of this solution. However, because they are pitching to investors, it is likely not the time to highlight concerns of this solution method. Additionally, one thing I will steal from their pitch for my pitch next week is the structure of their slidedeck and how it forms a coherent story about the product and all the information that pertains to it.
