Assumption Map
In conducting our assumption mapping, our team discovered the following key insights:
- Users fail to currently create a stretching habit because they rely on person prompts, which are inconsistent, weak, and unsustainable. Their current solutions are very reactive as opposed to proactive, meaning they need a more structured solution that pulls on both intrinsic and extrinsic motivation.
- School and work are very demanding and users will prioritize it over stretching even though they understand the benefits. They always frame stretching as a gain, but rarely do they frame their lack of stretching as a loss. They do not consider the consequences of not stretching.
- Users are more likely to stretch when cues in their environment and existing routines share the same theme (well-being, physical wellness, mindfulness, etc.).
- Users fail to integrate stretching into their schedule. This is because scheduling it in becomes predictable, especially for such a mundane habit. This reveals that a solution is needed that is enjoyable and fun.
Assumption Tests
