No one enjoys having FOMO. And this persona can’t stand it. When the quarter course load gets heavy, this person has found solace in his friends. So when they are just about to get ready for bed, and the groupchat sends a “latenight tn?” text, this persona is the first to respond “I’m down.” Introducing the “I’m Down” Persona:
| Name | The “I’m Down” Persona |
| Activated Role | College student with very active friend groups. |
| Goal | Loves to decompress by hanging out with friends and enjoys having plans to look forward to outside of school commitments. |
| Motivation | This persona wants to make the most out of college by making great memories. |
| Conflict | Because this persona highly values friendships and memories, they rather sacrifice their free time at night rather than have FOMO (‘fear of missing out’). |
| Attempts to Solve |
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| Setting/ Environment | This person’s environment can range from within their own room to grabbing a snack on campus to going for drinks off campus. |
| Tools | Coffee, phone, social media apps, findMy/Life360:
This persona uses caffeine to stay up later at night and frequently uses social media or shared locations to see what their friends are up to. |
| Skills | Managing difficult courseloads and social commitments, does not flake on plans, |
| More | Habits:
Routines:
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Please go to this link to see the persona drawing and attributes: The “I’m Down” Persona
Please go to this link to see this persona’s journey map as they decide on going to these late night plans: The “I’m Down” Persona Journey Map
You probably know an “I’m Down” Persona. If not, you probably are the “I’m Down” Persona. They make great friends because you know they won’t flake, but they certainly do not make great sleeping habits. To continue our study, we are now asking ‘How might we make saying no to late night plans rewarding for this persona?’
