Assumption Map

Key insights:

In creating our assumption map, we realized that while we were able to validate the novelty and effectiveness of our solution through the intervention study, we were not able to determine whether a simpler intervention (i.e. a three item todo list) would’ve garnered the same positive feedback from our participants. Thus, it’s our utmost priority to test the assumption that participants benefit more from our social-based solution than a stand-alone rudimentary todo list. Additionally, since our participants consisted of friends and strangers, to keep the study lightweight, we did not explicitly set the expectation that participants should hold each other accountable. Given the integral role of social pressure in our intervention, it’s critical for us to test this assumption. Lastly, with all social-based interventions, it’s difficult to get users to interact beyond simple lurking. While we did see some users react to each other’s updates, we do not have enough information to conclude the reason behind users’ lack of reactions. As the study ran over the weekend, some users were less active and productive than usual. It’s also possible that some users are just not on their phones enough to check in throughout the day and react. If this assumption fails, the social aspect of our app will suffer greatly and we’ll lose our competitive edge.

Assumptions Tests