Name: Santiago Bustamante Villa
Company: MusicStreamCo
We believe that… our customers will be willing to listen to both growing/smaller artists and large famous artists
To verify that, we will… do customer research (asking questions)
And measure… on what end of the spectrum they stand in answer to our belief. Options:
- Only listen to famous music artists
- Mostly listen to famous music artists and from time to time I explore new music
- I am indifferent
- Mostly listen to unknown artists and from time to time I go back to famous songs
- Only listen to unknown artists suggested by apps/friends with my music taste
We are right if… At least 58% of individuals choose option 3, 4, and 5
We believed that… our customers would be willing to listen to both growing/smaller artists and large famous artists
We observed… that this was true
From that we learned that… At least 50% of individuals would be interested in listening to live streams of growing/smaller artists in addition to famous artists
Therefore, we will… launch this live stream feature!
