Q: What are the pros and cons of an advertising revenue model for your product, and the internet overall?
When considering our original revenue model and marketing strategy, we never considered advertising as a potential source of revenue stream. WavePure is a desalination device attachment meant to build on our company’s existing wavepower technology, and thus is highly technical and is a B2B technology. With that in mind, it wouldn’t make sense to pursue internet advertising for our product — internet advertisements would be most effective for B2C structures.
In order to market to the specific companies that we want to incorporate our technology, it may be beneficial to target advertising channels in our target countries in the Middle East. However, we would still prefer business newsletters or advertising directly to manufacturing facilities over traditional online advertising. One reason for this is because this method would permeate our target buyers more fully by bringing in a sense of being chosen – ex: only you are being marketed to. Another reason could be because a significant online presence could actually take away from the perceived competence of our product – similar to when one may encounter pop-up ads for a product often and feel deterred from actually purchasing the product because of the way it is advertised, in an almost annoying way. Overall, the cons of implementing an advertising revenue model greatly outweigh the pros, and WavePure is unlikely to adopt this revenue stream to any degree.
