8A: Art of the OKR AND Babies, Bathwater and Goal-Setting

At least on the scale of our SOM, our numbers would be relatively small, but our core values would be the same. I can think of two OKRs for our product, assuming it is launched and that we are actively working on improving it at that time:

1. Connect student artists across campus, specifically across different areas (painting, sculpture, etc).
   1. Key Results:
      1. 40% of artists on the platform connect to another seller/artist via message
      2. 30% of viewing traffic on artist profiles are from other sellers/artists who sell in a different area
      3. 50% of artist accounts tap and view at least 2 recommended artists to them in a week
2. Engage buyers with student artists to grow their base
   1. Key Results:
      1. 70% of buyers (non-artist accounts or guests) tap and view at least 2 recommended artists to them in a week.
      2. 60% of artist accounts receive 5-10 direct messages from buyers in a week
      3. At least 40% of buyers view 2 new artist profiles on their own in a week.