Art of the OKR AND Babies, Bathwater and Goal-Setting

  • What are your OKRs for this product, if you were going to launch it for realsies?
  • Feel comfortable making something up when you get to the metric or even just put in X. Your best guess is fine, as you don’t have a baseline for comparison. What matters is that the metrics are a strong signal of success.

OKR:

Celebrate people’s lives and help them remember all the moments that matter

50% of users purchase a second scrapbook

80% of users stick with the daily photos

Recommendation score of 8

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finding purpose