Joyride Final Deliverable – A Higher Common Sense

Joyride Final Deliverable

Links to individual 500-word self-reflections by each teammate

Steven Trinh

Lexi Long

Michael Cao

Troy Lawrence

Final drafts of your three prototypes (included as PDFs, slide links, code packages, videos, etc.)

Final implementation prototype:

Final look and feel prototype:

Figma website prototype: https://www.figma.com/file/ZYQBQ1sm7UPzk0xjcf8Iiq/Joyride-Look-%26-Feel?node-id=0%3A1&t=Hz0pA29G9fXX2irq-0
Style Tile: https://www.figma.com/file/HF6gJKKbdJ1otveG6vEDE3/RA-Style-Tile-(Community)?node-id=3%3A4&t=RfKeemkCsBFgUAxx-0
Video link: https://drive.google.com/file/d/1ydhJ4p6N-B3GE6zWzXC0rjanltaRZ2MO/view?usp=sharing
Explanation of choices for look & feel
Our product branding is clean, simple, and modern. Our style tile reflects this with the clean structure of the font and simplicity in color choose. The font was chosen to look techy and futuristic, while maintaining simplicity and readability. There is only one font used throughout our products in order to keep everything continuous. We chose to only have two different shades of purple to minimize distractions through design and convey a clear message.
We want the visual design to look trendy and draw in young professionals. We maintain a modern and up-to-date brand, since our assumption that young people are turned away by an old-looking brand was validated. The key words convey a brand that you can trust with your commute.

Final role prototype:

Insights from prototypes + user interviews:

Joyride can fill a gap in cities where public transportation is slow or unreliable
Long-term rentals are preferred for commuting over shared micromobility
Rentals are also preferred to ownership due to the high commitment and upfront cost of purchasing
It takes a lot of effort to convince individual consumers to subscribe, while companies have organizational networks that we can leverage to get e-bikes in the hands of end users

Our product’s value proposition:

When employees commute to work, they need a way of getting to work in a fast, convenient, enjoyable, and affordable way. Other modes of transportation beyond strong public transportation systems fail to meet these needs in urban environments, but our product provides a mode of transportation that fits these criteria and can be viably offered by employers or organizations as an employee perk or through a commuter benefit program.

Features to include in go-to-market:

What are the weak signals indicating your product’s value? What do they show, and why is this important?

Educating end users about micromobility takes a lot of effort. This shows that direct B2C may not be the most effective and is important because it pushes us to pivot to B2B.
Companies such as Meta and Google already invest a significant amount in offering on-campus bikes/transportation as well as transportation perks. This is important because it shows that companies value transportation and are willing to put in effort / investment to improve transportation for their workers.

What are the strong signals indicating your product’s value? What do they show, and why is this important?

Other modes of transportation beyond strong public transportation systems fail to meet these needs in urban environments. This shows that there is opportunity to improve transportation in these markets and is important because it illuminates clear gaps that we can work to fill.
People ranked Joyride e-bikes quite high despite having to pay $80+/month for them. This shows that people are willing to pay for the benefits of rental-based micromobility and is important because it helps validate our product and business model.
Commuter benefits programs are in place across the country and can save both employees and employers money (https://commuterbenefits.com/how-it-works/). This shows that commuter benefits could be a viable partnership model with companies and is important in helping validate our B2B model.

Final draft of your “one-pager”: