Product Overview
Our platform is where BeReal meets accountability. Many college students who are applying to internships and jobs tend to isolate themselves when navigating this process, especially since the process itself is naturally a competitive process. So, we’re building a platform that will not only encourage applicants to motivate each other as accountability partners, but also aim to demystify the recruitment process. We want to encourage students to navigate this journey so that we can make applying to jobs and internships a social experience. Students can post updates so that they know that their peers are also navigating this process at the same time and know that they aren’t alone. Moreover, we want to centralize job and internship application resources, so we also plan on having a component dedicated to companies being able to post upcoming info sessions, meet and greets, coffee chats, and more.
Total Available Market (TAM)
- Students (undergraduate, graduate, new grads) worldwide applying for internships/entry-level roles
- India, Canada, UK, Singapore, South Korea, China, Taiwan, and Thailand
Served Available Market (SAM)
- Undergraduate and Graduate students in the US applying for internships/entry-level jobs (18.99 M total college students *inclusive of majors not looking for SWE, PM, consulting roles*)
Segmented Obtainable Market (SOM)
- Stanford students (undergraduate, graduate, new grads) applying for internships/entry-level roles (16,914 total undergraduate and graduate students *inclusive of majors not looking for SWE, PM, consulting roles* )
- Specifically focusing on interviews for consulting, software engineering, or product management
- Most likely: CS, Symbolic Systems, MS&E, Econ, Math, and Data Science majors
Market Size
| Market | Estimated amount of people | Market Size |
| Total Addressable Market: Students (undergraduate, graduate, new grads) worldwide applying for internships/entry-level roles | 2.3 Billion 20-30 year olds worldwide x 0.38 higher education enrollment rate x 0.10 going into relevant fields = 87.4M | $1.7B / Year |
| Serviceable Available Market: Undergraduate and Graduate students in the US applying for internships/entry-level jobs | (18.99M undergrad students + 3.1M grad students) x 0.25 = 5.5225M | $110.4M / Year |
| Serviceable Obtainable Market: Stanford students (undergraduate, graduate, new grads) applying for internships/entry-level roles | 16,194 total undergraduate/graduate students x 0.70 = 11,335 students | $226,586 / year |
User Interview Questions
- What do you do in your free time? What does socializing look like for you?
- What difficulties do you face with the recruiting cycle?
- What is your working style? Independent or collaborative?
- How do you normally prepare for recruitment/internship applications?
- Who do you engage with during recruitment? Do you talk about where/how you’re applying?
- Would you pay for an application tracking service? If so, how much would you pay?
- What platforms are you currently using? Are there any that you are paying for? If so, how much?
User Interview #1: This individual is a junior-senior (took a gap year for 2 quarters) and is a Symbolic Systems major turned Computer Science major. She’s already had experience with software engineering internship recruiting with Microsoft and Tesla but recently pivoted to blockchain, which is a different recruiting process.
1) hip hop dance with alliance and stanford blockchain club, socializing looks like eating meals with people and doing activities (I live in a row house as well)
2) Difficulties include prioritizing which role I want to do (I enjoy a few types of roles), making decisions between which companies I should prioritize (e.g. what would be the most beneficial for me growth-wise, where I’d learn the most, etc)
3) working style is independent initially and then collaborative
4) I normally prepare by researching companies that are interesting to me personally (working on interesting projects, value alignment, team fit). For crypto, I researched a lot of companies that I was interested in product wise and then applied for jobs. For some, it was more like a project rather than a traditional company, so I would just cold reach out to express interest and see where they would need help. For this type of “recruiting” it’s more of a thought process like ok I really like this product/company/team how can I add value to them
5) engage with a few friends also in the crypto space
6) I would not pay for an application tracking service
7) job boards associated with the company of interest (e.g. greenhouse), AngelList Talent
User Interview #2: This individual is a Symbolic Systems sophomore who entered Stanford on the pre-med track. She’s navigating the pivot to tech and trying to break into the tech industry.
1) In my free time, I mainly spend time with friends and family. I also enjoy writing, reading, playing the piano, and binging/hyperanalyzing TV shows
2) My greatest difficulty has probably been overcoming nerves during technical interviews and just general feelings of incompetence / imposter syndrome. I started learning CS pretty late compared to other students here (only have rlly been coding for just less than a year) so when I see my friends ace interviews at top companies easily it makes me feel slightly anxious and insecure
3) I would say im a pretty collaborative worker; I enjoy talking out my thought processes with people and working in groups – although sometimes, I do need my individual work time as well
4) Probably just doing a lot of online research and taking advantage of all the opportunities I come across
5) I have done a couple mock technical interviews with close friends of mine who are also doing tech recruitment (and have also done this last year so they know more about how it works); we’ve also proofread each other’s resumes and stuff before too so it’s a very supportive environment. I tend to be a bit more private about where im applying since it puts a lot of pressure on me cause theyre all miles ahead of me in cs lol
6) hmm I am not sure tbh since I feel like tracking my applications has not been much of an issue for me so far. Unless there was a super cool feature added or smth but otherwise I feel like maybe not
7) right now Ive just been logging all my applications on a notion template application tracker and keep all my files organized in a google drive folder – both free for use
