Team 1A – HarvestMingle
Assumption Tested: People will choose meal kits over pre-made meals
Website used for testing: Goodeggs
Test Notes:
Participant 1
Age: 24
Occupation: Graduate Student
Scenario: Choose meals for Thursday, Friday, Saturday.
Thursday: Curated cheese board
She likes cheese and doesn’t really care to go for full meals
Friday: pumpkin filled flatbreads
I like bread and pumpkins.
Saturday: Pho meal kit
It’s good. If it’s heated up, I could manage. I don’t want to deal with fresh fruits and veggies.
Cooking can be stressful. But if it’s a meal kit < 1 hr. I would save the meal kit for a Saturday. Otherwise I wouldn’t care if I heat it up as long as it tastes good.
Meal kits chosen: 2 out of 3
Participant 2
Age: 34
Occupation: Graduate Student
Scenario: Choose meals for Thursday, Friday, Saturday.
Clicked ready made meal categories.
Thursday: Soy Ginger Salmon Bowl
Already ate junk food during the week. I want something healthier. He knows he will be busy.
Friday: Teriyaki Chicken Bowls
Lunch. Went to under 30 minute meals. Meal kit. That’s what he eats. Rice with meal.
Saturday: Hawaiian-Style Chopped Steak
I have the most time. It takes longer than the other one. It was different enough from the other one too.
Why did he switch from ready-made meals on Thursday to meal kit meals for Friday: Friday and Saturday he knew he would be able to make it for himself.
Mostly cooks for himself. 2 meals a day. Normally eat lunch somewhere else because he’s at school. Eating is the reward.
When he worked he cooked all three times a day. Except when he had to be in the office. He would just find lunch around.
Meal kits chosen: 2 out of 3
Participant 3
Age: 20
Occupation: SWE Engineer/ Graduate Student
Scenario: Choose meals for Thursday, Friday, Saturday.
Started with the curated meal kits
Thursday: Thai Coconut Chicken Soup
Comes in three servings so I would eat it every day.
If it came in one serving I’d probably get two kits and one ready meal
Friday: soy ginger salmon bowl
Saturday: turkey chili brown
A lot of the options I can’t eat (dietary restrictions).
I like to cook more for dinners. It’s relaxing for me. The ready made things look like things I wouldn’t want to eat everyday.
Meal kits chosen: 3 out of 3
Participant 4
Age: 21
Occupation: Graduate Student
Scenario: Choose meals for Thursday, Friday, Saturday.
Chose meal kits first > entrees
Thursday: chicken pot pie with leeks and mushrooms
Looks yummy and homey
Friday: sheet-pan chicken Parmesan
Looks really good too
Saturday: teriyaki steak with bok choy
Heart meal, steak sounds great
Prefer mix of cuisines.
I don’t want anything Mexican because I can make that on my own
I do other cuisines to not get bored. To not get bored.
Meal kits- I like to be able to put something together. Be part of the process. If I don’t want to buy this again at least I got a new recipe out of it.
Meal kits chosen: 3 out of 3
