Product Management in Practice

Reading chapter one of Product Management in Practice truly resonated with me, especially after working in the dynamic environment of a US-based early-stage startup during last summer. The book’s depiction of the product manager’s role felt strikingly personal, echoing many of my own experiences. During my time as a product engineering intern, I often felt like I was wearing multiple hats, much like the product managers described in the book. Although my official title wasn’t “Product Manager,” the responsibilities I took on went far beyond typical engineering tasks. I found myself diving into software development, engaging with customers, assisting the sales team, and even supporting customer success initiatives. Additionally, I was tasked with leading projects from start to finish alongside colleagues from various departments. This blend of roles created a chaotic and unstructured environment, mirroring the challenges outlined in the text.

One statement from the book particularly struck me: “If you work as a ‘product manager’ at a very early-stage startup, you might find yourself spending most of your time doing work that feels like it has very little to do with ‘product management’ at all.” While I wasn’t officially a product manager, the expectation to navigate through diverse tasks made me feel like a cofounder without the same equity 🙂. The constant pressure to perform across different functions was exhausting, and there were times when the workload and stress was really immense. However, this process was rewarding: I felt ownership of the given task, I felt my work was important and had an immediate effect on the company as my work directly impacted both the product and the company’s growth.

However, a particularly challenging aspect of my role was accountability. When deals didn’t go through, the CEO would often reach out to me directly, questioning why things failed. I feel like it is an important aspect of a product manager. 

Reflecting on these experiences, I have a few questions for the author :

  1. How can product managers in early-stage startups establish clearer boundaries and define their roles to prevent the dilution of their responsibilities across multiple domains?
  2. What strategies can product managers employ to manage expectations from leadership, especially when they are held accountable for outcomes influenced by factors beyond their control?
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