Product Sense Pushup 3: Take Apart a Pitch Deck

The Airbnb slides make the problem very clear in the first non-title slide, which describes how travelers care about reducing costs and how hotels distance travelers from a city’s culture. The slides then present Airbnb as the solution allowing people to make money, save money, and share culture. The market validation slide refers to a website Couchsurfing.com and temporary housing listings on Craigslist.  The market size slide refers to the number of trips booked worldwide, which it then divides into budget/online trips using an airbnb, showing how Airbnb targets a specific fraction of the travel market. These slides include most information an investor would want, including information on competitors and Airbnb’s advantage over these competitors. I would steal how the competitive advantages slide argues Airbnb’s superiority compared to its competitors and how the pitch slides include an adoption strategy for acquiring more users. The simple slides emphasize the main points without being too dense to read during a presentation.

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