Productivity (Notion)
Notion has a quick initial onboarding just asking for name, phone number, email, and asking what you want to use Notion for. There is a getting starting module which is kind of just like a checklist, and there’s a learn as you go onboarding tutorial. I think users wouldn’t tend to drop off during that initial onboarding, instead they would during this tutorial. I think tutorials in general can get repetitive and I always want to skip through them. My personal experience with Notion though has been that it’s still very confusing even after fully onboarding. It has so many functionalities, so when I personally tried to set it up several times it just never stuck. I think up to 30% of people could get deterred just from this and the tutorial part.
Social (Instagram)
The onboarding pretty much just asks questions that you would know immediately without even having to think (name, phone number, email). One point of friction would be finding a username. If you have a common name, it might be hard to find a good username, and if you’re not satisfied with your username you might just give up. I imagine this deters maybe 15% of people. Instagram connects well with your phone contacts and other social media so it’s pretty easy and quick to get set up. Once you pick a username and password you can easily enter and get started scrolling ASAP.
Finance (Venmo)
Venmo was the most difficult to onboard, but because it asks you things you might not know off the top of your head (ie social security, bank account number, etc.). It also leads to different pages depending on how you decide to link your bank account. All of this is honestly necessary though, since you are giving an app permission to enter your bank account. Additionally, I feel like if you’re downloading Venmo and onboarding, it’s probably because you need it, not just because you’re dabbling. People download venmo with intention, which is more untrue with the other apps. So even though it’s more difficult to onboard to, I think there’s less drop off than we think. I think only 10% of people don’t end up setting up venmo.
