Our target market includes college campuses and corporations, anywhere where a community of people are looking to expand or create long lasting friendships and connections. The size of our market is vast, considering the number of post-secondary institutions in the US, and the number of medium to large sized companies across the US.
In terms of competition, however, there’s a lot of current competitors, such as Calendly, When2Meet, TeamUp, Fantastical. However, we do have a competitive advantage, namely our integration of both Google Calendar and Outlook Calendars, which allows for cross platform adoption.
The tech stack we would focus on would be a traditional MERN stack. It’s great because of its cross-platform web & mobile app development, reducing compatibility issues between iOS and Android. It’s also easy to use and a popular choice for app development.
Some early ethical challenges we want to consider if the possibility of exclusion due to the creation of communities or friend groups that exclude others, whether intentionally or accidentally. Steps will need to be taken to ensure that everyone has an equal opportunity to participate on this platform.
