Assumption 1: “There’s a demand for general user-generated video editing content, particularly templates and filters”
Myan, Clare
the-test-card-1, the-learning-card-1
Notes:
We are investigating if there is even a demand for premade video filters and templates. We tested this by surveying 6 individuals with varying levels of video editing interest on what types of video editing content they would be interested in buying.
- Average rating of how often participants video editing: ⅗
- 1 being never, 5 being always
- 50% said they would want to buy user generated content, 33.3% said it would depend on the price
- 83.3% of participants were interested in video filters
- 83.3% of participants were interested in advanced color grading presets
- 66.7% of participants were interested in video templates
- 50% of participants were interested in dynamic effects
- 33.3% of participants were interested in pre-made animations
- 33.3% of participants were interested in customizable typography styles
- They would spend an average of $16.67 on the theoretical marketplace
These results partially support our assumption. To reflect the needs/wants of participants (i.e. adding other content in the marketplace).
Assumption 2: “Non-professional content creators are willing to pay for custiomizable templates if they believe these templates will enhance their content’s appeal and engagement on social media.”
Joel, Ronnie
the-test-card-2, the-learning-card-2
We are investigating whether or not people are willing to purchase a template from the marketplace if the templates will enhance their content’s appeal. We conducted a survey of 20 Stanford students who considered themselves to be casual creators and we asked them if they would be willing to purchase a template if it enhances their content’s appeal. Out of the 20 students, 12 one of them said that they were willing to purchase a template. Then for those who said they were willing to purchase a template, we asked them to choose out of these 4 ranges, how much would they see themselves willing to pay for these templates. The price ranges were $0.99 to $4.99, $5.99 to $9.99, $10.99 to $14.99, and $15.99 to $20.99. Out of those 4 ranges, 83% of the 10 students surveyed were willing to pay $5.99 to $9.99 for the template. Where the other 17% stemmed from those willing to pay $0.99 to $4.99
Assumption 3: “Marketplace Will Enhance User Engagement without Alienating Core Users.”
Merve, Darynne
the-test-card-2, the-learning-card-2
We are investigating whether the marketplace will increase user engagement without alienating SnapEdit’s core features. We conducted usability testing with 6 interviewees. Results are as follows:
- Data regarding the effect of marketplace on core tasks:
- 66% of users briefly explored the marketplace without pausing or appearing confused.
- Only 16% showed minor hesitation near the marketplace icon, resolved within seconds.
- Average task completion time remained consistent at 2 minutes, aligning with the time for tasks without the marketplace.
- 33% mentioned mild complexity but did not feel it detracted from usability
- Data regarding marketplace:
- 83% of users opened the marketplace and spent an average of 10 seconds
- 83% felt the marketplace “enhanced” or “didn’t affect” their experience.
These results indicate that the marketplace increases engagement without compromising core usability.
