Leading up to the pitch day, I helped SoundSpot delve into exploratory research and customer interviews. Through initial exploratory research, I discovered that those who engaged in music streaming oftentimes found their community via close friend groups, going to live concerts and bonding with fans there, or creating collaborative playlists (like Spotify Blends). It’s been interesting to see how we’ve been able to pivot our solution and product to zoom in our focus to stans. Although I was unfortunately very sick on the day of the pitch, I was able to work with my team to meet with mentors along the way, who gave us structured feedback along with valuable general career advice. One aspect that surprised me the most from my customer interviews was how, even when unprompted, customers voiced that they would pay for the features we were working on priced at $1 more than what they currently pay for Spotify Premium. After receiving feedback from the panelists on our pitch day, however, it was evident that our pricing model needed adjustments to give us a competitive edge over our competitors. Integrating their feedback, we adjusted our final pitch to a tiered pricing model where we offered freemium, student plans, and superfan access, all while considering an add-on artist customize price for additional interactions. It’s amazing to see how different SoundSpot has changed thus far, and how well-received our pivot solution was. Excited to see what’s next.
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