A Higher Common Sense

My first interview was with a Boston based college student named Lizzie. She is currently part of several rewards programs and is particularly incentivized…

I interviewed one person in our target market and one person outside of it. The first one is my friend who’s an avid journaler;…

Siiquent’s market was hospitals and diagnostic labs. Teomic’s market was research labs and universities. It somewhat makes sense then that Siiquent optimizes around the…

Our group is thinking of a college network for connecting student helpers/specialists/recommenders to other students who need services (like other students who cut hair,…

Which markets do Isolde and Emanuel target respectively? How do their respective business/revenue models align with their markets? Isolde targets the market of the…

Maggie, Jacob, Rishab, Nathan, and I will be exploring the idea of loyalty programs for bars that people are able to trade for other…

Project: Translates legal English into easy to understand phrases in other languages TAM: Total number of ESL in English speaking countries + Total number…

At the time of their merger, the business models of Siiquent-Teomik’s two business units stood diametrically opposed. As head of DNA-sequencing start-up Sequent, Isolde…