Dueling Revenue Models October 9, 2022 Isolde Kraft of Siiquent targets the market of organizations conducting large-scale gene-based diagnosis, like hospitals and large diagnostic labs. Meanwhile, Emaanuel Geiger of Teomik… Continue Reading
Two Revenue Models Case Study October 9, 2022 Although Isolde and Emanuel sell similar items, they target very different markets. Isolde works for Siiquent and sells to hospitals and diagnostics labs for… Continue Reading
Can One Business Unit Have Two Revenue Models? October 9, 2022 Which markets do Isolde and Emanuel target respectively? How do their respective business/revenue models align with their markets? Isolde concentrates on the hospital and… Continue Reading
1 Business, 2 Revenue Models October 8, 2022 1 unit makes money. “Lots of it.” The other unit, continually adjusts their pricing policies to accommodate for the customer. The contrast between these… Continue Reading
Was Design Thinking Designed Not to Work? October 7, 2022 Steve Jobs proposed that design should not only have to deal with how something looks, but also how it feels. “Design thinking” is applied… Continue Reading
Can One Business Unit Have Two Revenue Models? October 7, 2022 The case study “Can One Business Unit Have Two Revenue Models?” centers around a large company that is merging two business units, Siiquent and… Continue Reading
Can One Business Unit Have Two Revenue Models? October 7, 2022 Isolde states that Siiquent’s revenue model is “making lots of money” — it seems very lax, non-specific, but malleable. Her argument is that they… Continue Reading
2 Models? October 7, 2022 Isolde’s company targets the hospital and large diagnostic labs market, whereas Emanuel targets university research labs. They sell similar things: equipment for gene-based research,… Continue Reading
Can One Business Unit Have Two Revenue Models? October 7, 2022 In the Harvard Business Review case study “Can One Business Unit Have Two Revenue Models?” by Marco Bertini and Nader Tavassoli (2015), a chief… Continue Reading
